The Unlock the Everyday campaign has been eye-opening for our team. We knew access was limited, but seeing the statistics shocked us. Only 10% of people in low-income countries can get the assistive technology they need. That means 90% are left behind. The campaign materials made it easy to spread this message. Our community members are now asking questions. They want to know why this gap exists. The social media toolkit helped us reach thousands of people. We shared stories from wheelchair users and hearing aid users. The response has been powerful. People are starting to understand that assistive technology changes lives.

Before this campaign, we struggled to get people's attention on assistive technology. Now we have the tools and the platform. The hashtag #UnlockTheEveryday connects us with partners across the region. We posted photos of community members using wheelchairs and glasses. The reaction was immediate. People commented and shared our posts. Government officials started asking questions. The key messages were clear and simple. Everyone could understand them. We focused on the fact that 2.5 billion people need assistive technology. That number made people stop and think. The campaign has given us momentum we didn't have before.

Most awareness campaigns are hard to explain to readers. This one is simple. Assistive technology helps people live normal lives. Without it, millions are excluded from work and school. The toolkit provided facts and photos we could use immediately. We published articles about local wheelchair users and their struggles. The response from readers was strong. Many didn't know that hearing aids are out of reach for most people. The campaign showed us that assistive technology isn't a luxury. It's a basic human right. Our newspaper reached communities that never heard this message before. The impact has been remarkable.

We work with organisations across Zimbabwe. Getting them all focused on one issue is challenging. The Unlock the Everyday campaign made it easy. The social media assets were ready to use. The key messages were clear. Each organisation could adapt the content to their audience. We shared statistics about the $700 billion funding gap. People were shocked. They had no idea the problem was this big. The campaign helped us show that assistive technology affects everyone. Most people will need it at some point in their lives. That message resonated with people outside the disability community. We're building new partnerships because of this campaign.

Before, we focused on individual stories. Now we talk about the bigger picture. The campaign taught us to connect assistive technology to development goals. We explained how it helps reduce poverty and improve education. The toolkit gave us the words to use. We posted about the $9 return for every $1 invested in assistive technology. That caught people's attention. Business leaders and government officials took notice. The photos in the toolkit showed real people living full lives. Children at school. Adults at work. People playing sports. These images were powerful. They showed what's possible when people get the assistive technology they need.

For years, we fought for attention on this issue. The Unlock the Everyday campaign changed that. The materials were professional and easy to share. We used the social media posts to reach new audiences. People who never thought about assistive technology started engaging. The statistic that only 10% have access hit hard. Our followers shared posts with their networks. Local radio stations interviewed us about the campaign. The key messages about dignity and independence resonated deeply. We're now working with partners who want to help close the gap. The campaign gave us credibility and reach we've never had before.